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Disney+ Entices Belgian Subscribers with Promotion Before Imminent Price Hike

Disney+ Entices Belgian Subscribers with Promotion Before Imminent Price Hike

Posted by DealsPlus

Disney+ is rolling out a promotional offer in Belgium, providing significant discounts for new and returning subscribers. However, this temporary price reduction is strategically timed to precede a substantial increase in monthly subscription fees set to take effect in December 2025, catching many users by surprise.

Key Takeaways

  • Disney+ is increasing its subscription prices in Belgium starting December 2025.

  • A promotional offer is currently available, with discounts lasting for three months.

  • After the promotional period, subscribers will transition to the new, higher pricing.

  • The Premium plan will rise by 14.3%, and the Standard plan by 10%.

  • This marks the fifth price increase for Disney+ in Belgium since its 2020 launch.

The Promotional Offer

Currently, Disney+ is heavily promoting its service, particularly on social media, to attract new customers and retain existing ones. The promotion, valid until September 27, 2025, offers a substantial discount for the first three months. New and returning subscribers can get the Disney+ Premium plan for €9.99 per month instead of the current €13.99, and the Disney+ Standard plan for just €2.99 per month, down from €9.99.

Upcoming Price Adjustments

This attractive offer masks a significant upcoming price adjustment. After the initial three-month promotional period, subscribers will automatically be moved to the new, higher rates. The Disney+ Premium plan will increase to €15.99 per month, a rise of 14.3% from its current €13.99. The Disney+ Standard plan will also see an increase, moving from €9.99 to €10.99 per month, a 10% jump. These new rates are expected to be fully implemented for all subscribers by December 2025.

A Pattern of Price Increases

This move continues a trend of escalating prices for Disney+ in Belgium. Since its launch in September 2020 at €6.99 per month for a single, all-inclusive subscription, the service has seen consistent price hikes. The original plan, now rebranded as Disney+ Premium, has increased by a staggering 128.7% over five years. The price evolution has been as follows:

  • September 15, 2020: €6.99/month

  • February 23, 2021: €8.99/month (+28.6%)

  • November 1, 2023: €10.99/month (+22.2%)

  • December 1, 2024: €13.99/month (+27.3%)

  • December 2025: €15.99/month (+14.3%)

In December 2024, Disney+ introduced the Standard plan, offering fewer simultaneous screens and lacking 4K resolution and Dolby Atmos sound, priced at €9.99 per month. This plan, intended as a more affordable option, will also experience its first price increase in December 2025, rising to €10.99 per month.